As per the India Meteorological Department (IMD), the human death in India due to cold waves is much higher than due to heat waves between 1980-2018. There has been a 506% increase of cold waves in India during 2010 to 2018.
Thousands of underprivileged, school-going children
across the Northern belt, bear the harsh winters without the warmth of
woolens. Due to lack of woolen wear, the kids are also more prone to
suffer from viral fever and cold. Godrej Ezee wanted to build awareness
about this winter-related hardships and alleviating them. Thus, it
started Ezee Hugs campaign. Over the years, Ezee Hugs has spread warmth
by urging people to donate their woolens for children through this
social good campaign.
Given the need to bring attention of more
people on winter-hardships of children, Gul Panag has collaborated with
Godrej Ezee this year. Known as an actress, entrepreneur, pilot, Gul is
also a true humanitarian, and has always stood for causes close to
heart.
She runs an NGO – the Colonel Shamsher Singh Foundation,
named after a grandfather, which works in the area of education, and
gender equality. Gul will use her platform to support the cause and
spread awareness amongst public. While Ezee Hugs urges people to donate
sweaters themselves amongst underprivileged kids, Ezee and Gul will
jointly distribute more than 4000 sweaters across North India.
Speaking
on this initiative, Sunil Kataria, CEO - India & SAARC, Godrej
Consumer Products Limited (GCPL), “Godrej Ezee has always stood for
warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that
began in 2011, has grown over the years with the support of multiple
stakeholders.
This year, we are pleased to partner with Gul Panag
who is known to take up causes that matter. Her social and political
activism has had her being recognized as one of the most influential
voices on social media and a youth icon. Our intent is to not just
donate sweaters but also bring attention of more people on this issue.
We want to ensure that no underprivileged child suffers due to lack of
appropriate means to keep themselves warm.”
While speaking about
her association with Ezee Hugs, Gul Panag, said, “For someone who has
lived in North India, winter-related hardships faced by underprivileged
kids is something not many talk about or even acknowledge. From health
impact to school attendance, the impact of cold weather on kids with no
proper woolen wear is significant.
Yet, there are fewer
initiatives or people talking about it. Ezee Hugs is one such initiative
that has stood strong and made people aware of this issue for over 10
years now. This is why I chose to partner with Godrej Ezee so that we
can reach out to more people and ensure no underprivileged kid has to be
without woolens.
“I have fond memories of winter, cozying up
and enjoying the cold with my friends and family. I myself wear up to
three layers of sweaters during this time of the year. At the same time,
I realize that this is a privilege that not many of us have. I’m
honored to associate with Godrej Ezee for such a thoughtful initiative. I
would like to encourage people to donate as much as they can and help
the children”
About Godrej Consumer Products Ltd
Godrej
Consumer Products is a part of the over 124-year-young Godrej Group. We
are fortunate to have a proud legacy built on the strong values of
trust, integrity, and respect for others. As an emerging market company,
we have witnessed rapid growth and are pursuing our exciting and
innovative aspirations.
Today, our Group enjoys the patronage of
1.15 billion consumers globally, across different businesses. We rank
among the largest Household Insecticide and Hair Care players in
emerging markets. In Household Insecticides, we are the leader in India,
the second largest player in Indonesia and are expanding our footprint
in Africa.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.
At the heart of it all, is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams.