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Mumbai (Maharashtra) [India]: ‘Superheroes are always a dream and fantasy for kids and adults both. And like in Hollywood, In India, we have very limited superheroes’, told Director Lomharsh. Lomharsh is currently busy designing a superhero for an International Campaign, and this superhero will be part of every individual day to day life.
In Nov 2022, Mintoo – A TV Series based on the journey of a
woman, was released internationally. Mintoo was Lomharsh’s brainchild and
received great response from international audiences in the US, UK, Germany and
Japan. As a filmmaker, everyone attempts to create characters which will be
remembered in the coming time, which is the thought behind creating ‘Mintoo’. I
just don’t want to create fiction but to create a character which can be felt
like part of us, says Lomharsh. After Mintoo’s Success, I felt more confident
and decided to take over the task of designing a SUPERHERO.
Rashmi Mishra Played the lead character of ‘Mintoo’, and she
told that ‘Mintoo’s character was challenging to play as it portrays the real
struggle of today’s independent working women. The pain, the anger, the
betrayal, the love and every other sense of women's sentiments was fulfilled in
the character ‘Mintoo’. I still remember a scene we were filming where I was
being chased from an incident from the past. While shooting for this scene, I
really started shivering and crying. Everyone thought it was a brilliant piece
of act, but inside I knew it came out as a reality. I was so involved in the
character during the shoot.
When asked to tell more about this Superhero, director Lom
told that ‘ I cannot reveal much at this stage, but it is going to be an
interesting one, finally after a long time, we are going to witness a witty and
‘thoda sa teekha’ SUPERHERO. We have been working on it for the last 2 years,
and now very soon we will start shooting the campaign for the same. Initially,
this superhero will be revealed to a digital audience, and later on, if all
goes well, then this superhero will be seen on the big screen as well.
Director Lomharsh is known for Yeh Hai India, his debut
feature, which has been applauded at Cannes and later on awarded the ‘Best
Movie and Best Director’ Award at FOG, USA. The film also received the Radio
Mirchi Music Award of 2020 for the ‘Best Raag Inspired Song of the Year Award’
for the Dhola song in this feature film. He also made Chicken Biryani Series
which won 24 Nominations and Awards, Nationally and Internationally.
Shilpa Mittal, Partner and
Co-Founder of Shilom Media LLP – A production house based in Jaipur and Mumbai,
told, ‘As a Production house, we always look for something new and challenging,
and this year is bringing so much unique for us’ We started with AD campaign in
January followed by an International Film ‘PLAN-ET’ based on global warming
issue and we also recently recorded Symphony at Yash Raj Studios in Mumbai for
our upcoming feature film. We are equally excited to see how director Lomharsh
will be bringing this superhero to life.